Under the leadership of Ron Spink, chief executive officer, AC Business Media (ACBM) has enhanced its sales team's knowledge around understanding the digital ecosystem, recognizing clients' marketing objectives, and providing impactful solutions by becoming the only full sales consultancy in the market that has undergone the IAB Certification for Digital Media Sales Professionals (DMSC).Read More
Apple has launched a new feature in the current, updated versions of IOS across all platforms that significantly affects the reporting of email and newsletter open rates, and possibly click through rates (CTR). Understanding the changes and impact will help you manage historical benchmarking and future expectations from this portion of your audience traffic segment.Read More